It’s the thrill of the chase, of getting that top spot. It’s the exhilaration you feel when you see your client’s (or your own) position rise for targeted keywords. It’s the fascination with analyzing Google Analytics data to see what keywords drove traffic and how people found your site.

It’s the disappointment you can’t shake off when you get a bad ranking report and the itch to do better next time.

It’s knowing that you’re never really in control, but that you might be more in control than the rest of them.

It’s being able to say “We got you this traffic.”

In short, I find it very exciting. It’s also very stressful, but on good days the rewards far outweigh the stress.